The Integrated Freight Matching and Transportation Execution Platform.

Detention is a major gripe among truckers because it costs them money, lots of it.  Truck drivers lose an estimated $1,281 to $1,534 per year because of wait times at loading docks, costing the industry an estimated $1.1 billion to $1.3 billion in income annually, according to a Department of Transportation office of inspector general audit.  Of the 645 carriers surveyed by DAT, 211 truckers, or 32.7 percent, said their carrier’s loads involve detention of more than two hours.

Many drivers complain legitimately that shippers don’t pay detention, primarily because: 1) Until last year, when the supply/demand equation favors shippers, shippers have the upper hand, and 2) the method to determine when detention starts is pretty haphazard, pretty much a “he said, he said” situation.  Some surveys show up to 75% of detention claims were denied in the past.  With the arrival of ELD, the problem of efficient scheduling/loading is even more critical, as “electronic logs do not allow truckers the flexibility to “adjust” their paper logs manually when they are hung up at docks to allow for more driving time.”  Source.

With ELD and tight capacity favoring carriers, carriers have less patience for “sluggish shippers.”  But it’s new technology that will help carriers prevent detention, and if that fails, determine when it begins and help carriers get paid that’s a valuable tool.  LoadExpress has a suite of detention features that does exactly that.  (I chuckle to see a highly funded competitor just announced yesterday that they now have a detention feature 3 years after founding.)

The LoadExpress detention features consist of the following:

    1. The GPS in the mobile app provides real-time load visibility.
    2. We set a geo fence of 5 miles from a pickup/delivery site that allows a driver to enter “at shipper” or “at consignee” on the app.  This prevents any abuse such as when a driver is 40 miles out and claiming he has arrived.
    3. 30 minutes prior to detention being incurred, 2 hours after arrival, an alert is sent to both parties so hopefully they can complete the load in time to prevent detention.
    4. Once detention has incurred, the fee is automatically calculated and presented to shipper, who has the option to accept or deny.  If he accepts, the fee is automatically added to the linehaul rate and paid to carrier through our payment system.  If he denies, our platform provides a dispute resolution channel to settle the claim.  Once the parties agree, we process the payment to carriers.

In short, LoadExpress has a platform that, in this feature, as well as others, provide a fair and efficient marketplace for both shippers and carriers to conduct their business.


Load visibility  for the past couple of years has been talked about as if it’s a just-discovered feature driven by e-commerce, which is driven by Amazon.  A recent article in CCJ is a typical example.  The implicit argument–a correct one–is that the long-haul trucking industry is lagging behind e-commerce, in which customers often can check the status of their delivery in a web portal ending in an ETA that’s relatively accurate.  In contrast, the trucking industry is scrambling to match this capability to satisfy their shipper customers. through various point solutions that cost extra.

LoadExpress already provides this critical function in its mobile app as part of an industry-leading navigation/routing solution for trucks embedded in it.  And it’s totally FREE to use when a carrier is carrying a load for us.  This feature set costs hundreds of dollars retail.  See this previous post for all the features as well as on our website.

A couple of screenshots to show the main capabilities:

This delivery status gives a step-by-step update on where the shipment is.

Map-navi download button

This is the ETA feature:


The business benefits are obvious and significant, for both shipper and carrier.  Shipper needs to know delivery status and ETA so they can plan their operations, often based on JIT (Just In Time) deliveries.  Carriers benefit the same way for their operations.  They provide enhanced benefits to their customers, as well, which will increase their likelihood of repeat business, higher revenues and being a preferred carrier.  And everyone saves a lot of time and hassles by not having to engage in frustrating check calls infamous in the industry.

With LoadExpress, it’s all included and FREE.  Carriers: don’t wait another day.  You will enjoy immediate payback by using the LoadExpress app.  Download our app (both iOS and Android) from our website, or here directly:





LoadExpress just launched its Automated Brokerage services today.

What is it?  A classic brokerage service based on our integrated freight matching and transportation execution platform.

Why? Because our customers want us to.  We offer it as a choice to those customers who, for various reasons, are not ready to use the platform to deal directly with carriers, book, execute and manage their own shipments.  They want us to service them just like traditional brokers.

How is it automated?  We are brokering using the LoadExpress platform which enables shippers and carriers to tender, book, execute and manage shipments in one seamless workflow in a highly automated fashion.  Features.

What are its benefits?  Here. Another strategic benefit for both shippers and carriers  is that both have access to the technology of the future with ZERO upfront cost, no downtime, no IT projects, maintenance and training that most small/medium companies don’t have the resources, wherewithal or ROI to do.  LoadExpress can be set up and up/running in minutes.  And it’s totally FREE for carriers to use.  Shippers pay a transaction fee per load, that’s it.

So sign up for free today at, or contact us at

With the freight industry being one of the largest contributors to the U.S. economy, it is imperative that it makes way for technology infusion. San Diego-based startup LoadExpress is looking to disrupt the way logistics is handled in the industry right now.

LoadExpress is a digital freight matching and transportation execution platform, says Ken Liu, vice president of business development at LoadExpress. “We connect 3PLs, shippers, and carriers to post bids for their loads as well as execute on that transaction totally within one platform.”

The founders of the startup come in with decades of experience in the field of trucking and commercial fleet navigation solutions. “This helped us understand the problems that carriers and truckers have while doing business,” says Liu.

Though there are a lot of new companies mushrooming in the freight industry every day, Liu believes there is enough space for everyone, owing to the immense market potential. “There are so many ways to evolve as we go along. The market is not conducive to being dominated by a few players right now since it is very fragmented.”

LoadExpress works in a niche that is different from its competitors, regarding the technology developed. “Our platform is unique since we are load boards as well as a transport execution platform. A major part of these processes is offline and the limited technology that is used is all over the place,” says Liu. “We have put all that together in one place. They can bid on loads and execute everything on the same platform for free, without ever going off-board.”

What sets LoadExpress apart from its peers is the integration of all the services on a single platform. “Most of our competitors have put together a digital freight management matching system which primarily deals with the easy part of load bookings. Everything else is done in the background off-line. We believe we have the most comprehensive features on this at this point,” says Liu.

LoadExpress is testing in the market right now and is looking to create strategic partnerships with trucking companies. Ever since its launch last year, the startup has constantly been iterating on its software, with features being added every week based on user feedback.

“Since we are an SaaS platform, we get feedback from our customers nearly every day,” says Liu. “We’ve got users on both sides telling us what they like and don’t like. And we try to fit them into the platform as fast as possible.”

One of the biggest challenges that LoadExpress foresees is the adoption rates of the product. Since the industry has not seen much technology over the last decade, educating people on its significance could be demanding.

“A lot of it comes down to individual customer interaction,” says Liu. “The logistics trucking market is very people oriented, and computers are still a bit ahead for a lot of people for doing business. We realize that behavioral change takes time and that being patient is important to win them over.”

LoadExpress creates videos and aids for people to understand its solution and would assist them over the phone if they want to learn more about the product. The company is still fine-tuning its user interface to make it as user-friendly as possible.

The startup has come a long way since its inception last summer. It plans to keep adding features based on feedback, while simultaneously working on adapting the user’s mindset towards technology. Though it might take some time for the technology to penetrate fully into the market, Liu believes it is inevitable, and that success is right around the corner.

We are growing. We’re looking to hire a seasoned sales professional with own book of business of shippers and carriers with a minimum of 5-years verifiable track record in the truck freight industry. Experience and business with 3PLs/freight brokers a strong plus.  Candidate will focus on small/medium commercial and private fleets and shippers which can use LoadExpress immediately. Entry into 3PLs/freight brokers is a strong plus. Experience, or at least familiarity, in selling technology products/services to the logistics industry such as digital freight matching, TMS, and load tendering systems.

Location can be anywhere.  Ready to hire immediately.  See full spec at

LoadExpress has implemented the latest government closed-area data for Houston into its mobile app so truckers can be rerouted to minimize disruptions and enable them to deliver critical shipments in the relief effort.  The data will be updated daily.  Example below:

Fig.1: Data Showing I-10 West of Downtown Closed in Various Points

Gov't data

Fig.2: LoadExpress Reroutes to I-610 to Bypass Downtown Going from West to East


LoadExpress Mobile App for carriers is free.  Its Truck Map module is also free in an add-on download, which provides critical roadside information truckers need, including: speed limit, bridge weight/height, curve ahead warnings and points of interest such as diesel stations and truck stops.  Once a carrier is delivering a load on LoadExpress, truck navigation/routing with turn-by-turn will be automatically turned on.  These features are similar to those on leading truck navigation devices such as those from Rand McNally, the market leader in those devices.  They retail between $300-600.  It is a totally free download on LoadExpress, and only available on the LoadExpress mobile app.

LoadExpress Mobile App can be downloaded at:



With this release, owner-operators and fleets can book loads, get paid immediately, and manage their business without brokers and factors.  They can basically make use of the full functionality of the LoadExpress platform on their phones and iPads.

They can also provide the most accurate load tracking status to shippers and dispatchers compared to other load matching apps.  That’s because LoadExpress is the only digital load matching system that uses truck maps and databases.  All other products in the market use the free Google Maps and its features, which are for cars and small commercial vehicles, and probably good enough for truckers 70% of the time.  The other 30% may cost them high fines, higher cost and delays.  Hitting a low overpass or needing to be rerouted 100+ miles because of one is an expensive–and sometimes dangerous– mistake.  Experienced truckers know the difference.

Transit Status--6-30-17

LoadExpress’ truck maps deliver critical roadside information truckers need, including: speed limit, bridge weight/height, curve ahead warnings and points of interest such as diesel stations and truck stops.  Once a carrier is delivering a load on LoadExpress, truck navigation/routing with turn-by-turn will be automatically turned on.  These features are similar to those on leading truck navigation devices such as those from Rand McNally, the market leader in those devices.  They retail between $300-600.  It is a totally free download on LoadExpress, and only available on the LoadExpress mobile app.

Because of the size of the map/database (3.5 GB), one needs to do a second download from the app to get it.  Total space required for the full capability is 4 GB.  The map/navi download button is at the top.

Map/Navi Download Button

Map-navi download button

Download instructions: Both apps can be downloaded from LoadExpress: or

Android: Google Play Store

iOS: Apple App Store

The standard MO for many brokers is to get a customer’s load at low–and unsustainable–rates, and then try to cover the load at that rate by haggling with carriers.  If it can’t be done, broker can give back the load or take a loss on it.  The hope is to hook that customer for future–and profitable–loads.  Big brokers with the financial power can do that in a big scale, by taking on long-term contracts, get the market share, and somehow work back into more profitable contracts in the future or make it back somewhere else.


This is not surprising since this is the nature of the beast.  What we want to point out is that other companies in the digital load matching space which purportedly are using technology to eliminate brokers are doing nothing of the sort.  In reality, they are just another broker with a veneer of technology doing the same bait and switch dance.  For example, from multiple reliable sources (ex-employees, carriers and shippers) of one such startup, it goes to a large shipper and gets a contract with a rate that’s too good to be true.  When it tries to increase that rate later, surprise!, load volume drops sharply. In one case, 7 to 1.  But it goes to new accounts and can show top-line growth.  On that strategy, it just received $40 million in venture capital.

This is like credit card company offering you 0% interest rate without telling you it’s a special intro rate for 12 months.  Then you get 17% interest on the 13th month, and cancels.  So basically brokers play the customer churn game, and I am guessing many savvy shippers are playing the same game, keep on getting special 0% deals with as many vendors as possible.


We at LoadExpress is expressly against this industry practice.  We want to bring total price and process transparency to the market, where carriers and shippers deal directly without a broker in the middle controlling the action for this benefit.  Our auction model is the most efficient and fair–in the sense that the market is fair. And we have the technology to back it up.  Visit our site, request a demo or whitepaper, or just sign up. Takes only a few minutes.

We’ve just deployed another simple but powerful tool to make LoadExpress the most automated and comprehensive freight marketplace in the industry.  The LoadExpress Express Load Builder is a simple template (see below) where a shipper can fill out some basic info, email it to, and voila, that load is automatically populated in the LoadExpress marketplace.  It’s as easy as 1-2-3.  That load will show up in the shipper’s Open to Bids panel as well as the whole marketplace.  Only after a bid on that load has been accepted will the shipper then fill out the rest of the site and delivery info needed.



This tool does three things: 1) conforms to the main tool that most small/medium shippers live off daily, namely, email.  We don’t require them to change their habits; 2) eliminates any unnecessary data entry if a load did not receive any acceptable bids, and 3) automates the load building process.  Once done, a BOL and rate confirmation are auto generated by the system, and the rest of the transaction flows as usual.

We have customers marveling how they can build a load, put it into the marketplace, see bids, accept them, and track it from pickup to delivery, ALL WITHOUT HUMAN INVOLVEMENT.  And that’s the whole point of LoadExpress, to automate as much as possible to generate savings and productivity gains that we can pass along to our users.  Our fees are 50% less than typical broker margins as a result.  That’s the kind of savings worth changing for.

As we talked with our users on both sides of the market, particularly carriers, some perceive our auction model as unfamiliar or unworkable. After some explaining and clarifications, then they get it. Why? The main reason is they don’t realize they are already engaged in an auction every day with a broker.  When a broker gets a request for quote from a customer, he would immediately go out to his carrier network and try to get the lowest bid from a carrier. A small broker would do this directly; a large broker has multiple carrier reps internally to go to and get bids form their respective carriers.  Whoever is chosen by the broker gets the load.  Unless a carrier or broker is tied by long-term contracts with fixed rates, this is the essence of today’s broker-driven spot market process repeated thousands of times a day.

What we offer is a totally superior form of auction that’s better for carriers and shippers. Today, a carrier is essentially bidding blind against others and himself, with the broker controlling the process and target price. We at LoadExpress support an open auction with total price transparency.  It’s the free market and dynamic pricing at its purest. Using a poker analogy, a broker who sees his hole cards and everybody else’s cards is engaged in bids/offers with 10 players who only see their own cards and nobody else’s.  Would you want to play in that game?

Second, LoadExpress is a marketplace for buyers and sellers of freight so they can deal with each other directly.  It’s not for brokers where they control the process and flow of information and keep both sides in the dark.  Third is the transaction fee.  A broker will try to maximize his margin on each deal as any business would. Typical broker margins are 10-25%+ depending on the deal, with 40% not unheard of. As usual, the big guys get the better deals, and the smaller ones not.  CHR’s annual margin was 16.5% in 2016.  We charge a flat, and lower fee for using the platform.

LoadExpress                Current Process

Pricing                       Open Auction                Closed auction

Relationship             Direct buyer-seller       Broker

Fee                              Flat, lower                      Variable, higher

Another misconception that some carriers had was that an open auction model is a race to the bottom with the last one in at a dollar lower getting the deal.  That’s a misconception we do not see.  What shippers want is a reliable network of dependable carriers who offer good service at a good price. In LoadExpress, the shipper picks the winner, based on the price, his rating, and possibly direct prior experience. Price is very important, of course, but a reliable carrier who bids a few dollars more will usually win.

So in reality, we are offering a fair, open and transparent auction system vs. today’s blind, closed and opaque system.  We bring power and control back to carriers and shippers.  The way it should be.  But participants in today’s system are so ingrained in the old way of doing business they don’t always realize the improvements.  Thus our central mission as we scale up our operations is: to educate and make aware of our innovation, get people to be comfortable with it, and help them use the system.

PS:  We’ve been pretty hard on brokers.  Our attitude towards them is summarized below:


The Integrated Freight Matching and Transportation Execution Platform.


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