Our first whitepaper is here, and on our homepage, ready to download. It starts out by showing how the top 5 airlines joined to form Orbitz in 1999 which caused the online travel industry to take off, and asks the question: does the trucking industry have the same leadership and vision to do the same, and why not?
The rest of the paper discusses:
- The need to be more productive and cut costs in this cutthroat business has finally moved the industry to start the digitization process other industries have started 20 years ago.
- The airline industry got together and said “we are not going to pay the 7% commissions anymore.” Shippers are paying 10-25% on truck loads, meaning billions of dollars. What more incentive does the industry need to become more efficient?
- A big part of the unnecessary cost and inefficiency lies with the brokers, who exist to make the logistics process function but doesn’t solve the problem.
- The solution is LoadExpress, which moves the trucking market towards the future: a direct model with the ultimate efficient pricing model, auctions.
Hope you enjoy it, and look forward to hear your feedback.