The Integrated Freight Matching and Transportation Execution Platform.

After nearly two years of hard work, LoadExpress has finally launched two weeks ago, at the Mid-America Truck Show.  With the great reception we got (more on that in a later post), we are ever more confident we have built a unique product and business model that provide great benefits to both shippers and carriers, owner operators and drivers. We have something important to contribute to the logistics industry, starting with the truck freight market, and we are in the right place at the right time.


What do we see, and what are our operating principles based on our vision?

  1. The U.S. trucking industry is one of the largest and most critical industries in the U.S.  It is also one of the most technologically backward.  Much of the industry is run with brokers and lots of people using phones, faxes, spreadsheets, and home grown “systems” to conduct business.  Today’s logistics process is universally recognized by everyone involved as highly inefficient, frustrating and therefore unnecessarily costly.  There’s got to be a better way.

    LoadExpress exists to provide that better way.

    We’re using proven web-based technologies that transformed many other industries such as travel, e-commerce, real estate and countless other services. We’re taking that technology and applying it to the logistics industry.  Through automation and eliminating the middlemen and all the inefficiencies that come with them, carriers will make more money, shippers will lower their costs, and both will enjoy higher productivity and customer satisfaction.

  2. Studies and surveys point to these elements as the key components of technology needed by the logistics industry: Internet, open standards, direct models and data, data and data.  Our web platform and mobile app are designed from the ground up with those elements in mind.
  3. The logistics industry is highly fragmented and intensely competitive with margin pressures on both shippers and carriers.  The 10-25% margins charged by brokers and the highly inefficient, nearly manual process in the daily operations of logistics represent a huge opportunity for improvement. LoadExpress’ mission is to unlock billions of dollars in profits and lower costs for the logistics industry, starting with the $250 billion commercial truck freight market in the U.S.
  4. Finally, this is critically important: we play for the long haul.  What does that mean? We are veterans in the enterprise software, startup and navigation industries.  We are very skeptical of hype and the latest fads.  So is the logistics industry. We know the logistics industry is big, tough, and takes a long-term approach to win, through hard work and providing real solutions that work and generate real benefits.  It’s a very complicated business to get right.  Our customers don’t tend to read the Silicon Valley press or care about the self-claimed next disruptive technology. There already have been a handful of startups in our space using “Uber for trucking” and Silicon Valley money/mindset which have become roadkill or the severely wounded.  We will not do that.  We play for the long haul.

Thanks for reading. Stay tuned for our saga into the digitization of the logistics industry.


One thought on “The New Way to Move Freight: Deal Direct. No Brokers.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

The Integrated Freight Matching and Transportation Execution Platform.


A daily selection of the best content published on WordPress, collected for you by humans who love to read.

The Daily Post

The Art and Craft of Blogging

The Blog

The latest news on and the WordPress community.

%d bloggers like this: